Renowned industrial designer Karim Rashid's designs are all about bright colors and fluid organic shapes, and his first hotel project is no exception. The very cheeky Hotel Semiramis in Athens, Greece represents his aesthetics to the fullest. In a city known for its famed past, this hotel's design is one of the future. With rich lollipop colors and energetic decor, Rashid has created a young and very seductive alternative for the modern traveller in search of style and luxury. All the guestrooms and public areas are filled with some of his trademark colors: light pinks, greens, oranges and subtle tones of yellow. He also used his signature curvy shapes as unifying elements that sweep through the hotel's interiors, generating a very soft and sensuous mood. I think he was also very clever to use colored plexiglass to add a little playfulness and transmit an energetic atmosphere. Having the opportunity to stay here must really be a sweet treat. Not bad at all for his first hotel project.