One of the things I loved most about my trip to Amsterdam a few years back was the amazing variety of design and concept stores around town. It was really hard not to stop and peek in to see what each had to offer. It was a shopping paradise for the design aficionados. Actually, a new gem was recently added to this marketplace. The brand Yaya recently opened their flagship store in the Dutch capital and from what I can see in these pictures it's to die for. Designed by Dutch stylist and interior designer AnoukB, the decor has an eclectic/industrial look to it that gives the shop a casual flair that's rather delightful. Hmm, I've always wanted a reason to go back to Amsterdam, and this might be it. Wouldn't you agree?